Beware The Logo Scam
Logo design! In today’s business world it is the be-all and end-all for startup enterprise. The right logo can rocket your business to success and the wrong logo can doom it to extinction. Well, not really. A good product, integrity and customer service breed success. Not a graphic.
Some small business owners approach logo design as if it required a mystical invocation of the gods of marketing. Asking esoteric questions of the process like, “What does that font say about our long-term social goals?” or “How do you choose a brand color that emphasizes our reliability?” They poll their business friends to find a graphic designer and practice words like “concept” or “mock-up” and take out a loan to purchase their dream logo. OMG’ness!!! Such a fuss! I’d like to demystify the process a bit to help small business owners save a few dollars. Click here to read the three steps to an amazing logo!