I realize that my graphic designer friends are going to cringe when they read this. I sincerely apologize. The kind of logo I’m writing about is for a small, online craft business. It’s not for IBM or Pepsi. Kristen’s Crochet Alley won’t crochet 25,000 newsboy caps next month and need to brand her products. Kristen needs an attractive graphic that lets her customers know where to go when they want to buy another cap for their niece in a different color. To that end, I’ve broken the process into three steps and given some guidelines to follow so that you can get that crazy logo done and move on to actually making money and not spending it.
Designing a logo can be fun! Really. If you follow these three steps diligently, you will end up with something great!
You have a name for your business, right? And you have a general idea of what you will be providing for customers. And you know what type of a “feel” you want included with your presentation to the world to engage customers (that’s your “brand”). So let’s play:
Here we go:
I have a business name, “Melody’s Handbag Hut” okay, that’s done.
I have a “feel.” I’m a handbag designer who likes to call my style, “Practical Boho.” Now, step One.
Step One: Choose a graphic. Obviously I need a handbag. That will help folks know instantly what I sell.
Go to a good clip art site and choose royalty-free image that you like. Don’t labor over this and spend days. Just find something that appeals to you. (Don’t take images from the internet without asking first. They are all copyrighted and belong to whoever put them there.) I found a nice set of three bags at a clip art site and the colors are right in line with my “boho” feel for the business. We’ll use that.
Step Two: Choose a font. You may run across a font that has a name you like — maybe the name of the font matches your firstborn child’s name. That’s not a good way to choose a font. So, I have this image of handbags and I need it to say “Melody’s Handbag Hut.” Sticking with the boho theme and watching font trends, I think I need two fonts. A nice casual handwritten script for my name and a good readable condensed, hand drawn font for the rest. I chose Amberlight for my name and Simpleton for the rest. Put them together and that looks great! A slightly feminine font and a strong boho font to make the statement about my products.
Step Three: Put them together. If you can’t do this on a monitor, print them out and cut them up and fit them together until you have a nice, visually pleasing arrangement and there you go! If you can come up with a layout that is both square and horizontal to use for different applications, you’ve hit the logo jackpot! I love my new logo. Now I’m going to go sew up a couple of handbags.